Xiamen's Haicang district holds a music festival to celebrate the blooming of tung trees in April. CHINA DAILY

The opening ceremony of Huli Nature Walk ecological tourism activities for 2024, organized by the tourism bureau of Huli district of Xiamen, Fujian province, took place on April 3. Featuring early spring outing and bird-watching activities, it revealed Huli's seasonal ecotourism activities, which will run from April to December.

The activities embrace the environment across the four seasons in Huli, creating four experiential tourism products throughout the year: early spring outing and birdwatching; early summer beach tours and tidal plays; mid-autumn outdoor discovery and winter tea and flower appreciation.

Through cooperation with various scenic spots, hotels and business districts in the area, the local administration is making efforts to create high-quality tourism routes and establish new ecological tourism products for Huli.

At the event, bird-watching enthusiasts walked into the Wuyuan Bay Wetland Park, where various forms of interactive experiences were organized around migratory birds. The event invited dozens of online celebrities to deliver event information on their social media and introduce the changes brought about by ecological restoration in Huli.

In recent years, various districts in Xiamen have gathered local cultural and tourism resources to boost the high-quality development of the cultural and tourism economy.

On March 30, the 2024 Tong'an Cultural and Tourism Economic Development Conference was launched by the Tong'an district government. The event featured large-scale drone performances, a fireworks display, light shows and intangible cultural heritage performances, attracting thousands of cultural and tourism business insiders, local business representatives, residents and tourists.

The conference integrated cultural and tourism promotion, business negotiation and policy release, and boosted the signing of a batch of cultural and tourism projects. Discounts on hotels, scenic spots, rural tourism and others were handed out to guests.

A series of activities, such as the cultural and tourism season, the romance season, the harvest season in the countryside and the fashion sports season, will be organized to extend the joy until the end of the year.

Before the May Day holiday, Tong'an district will host a variety of cultural and tourism activities, including the rice transplanting culture festival, the sweet potato tasting and picking festival and the high mountain tea tourism and culture festival.

At the time for spring outings and rural trips, Xiamen's Xiang'an district launched a cultural and art season which ended on April 7. The event, which combined culture, tourism and cuisine, enabled visitors to wear hanfu, the traditional attire of China, stand at the bow of a boat adorned with peach blossoms and paddle on the clear Lianxi River while enjoying the blossoming peach flowers on riverbanks. The activities showcased the romantic and artistic charm of Xiamen.

The event aimed to promote the integrated development of the primary, secondary and tertiary industries in rural areas; build a modern rural industrial system; and promote the integration of agriculture, culture, tourism and sports under the theme of rural vitalization.

Recently, 40,000 tung trees in Xiamen's Haicang district have burst into bloom, creating a spectacular flower scene. To celebrate the blooming of the flowers, the local administrations organized a music season on Saturday, where the mountain scenery, tung flowers, and music together created a beautiful picture. The series of activities will continue until May 5. By exploring cultural, tourism, research, and rural resources, the local governments and tourism bureaus are striving to create brand-new activities featuring a parade performance, tung flower-themed tea parties, children's offroad riding and the food and beverage market.