The China-chic Cultural Festival of the Maritime Silk Road City Quanzhou has opened on April 18. This festival, which commenced at the Jinjiang Gymnasiade Sports Center, is a key component of the Fujian Cultural and Tourism Economic Development Conference.

The festival is structured around three main sections: the China-chic product exhibition, a creative market, and China-chic activities. It seamlessly integrates world heritage and intangible cultural heritage (ICH) in an immersive, scenario-driven, and lifestyle-oriented manner.

One of the highlights, "Jinjiang in the New Era", draws inspiration from the 22 World Heritage Sites of Quanzhou, creating a captivating scene that brings ICH to life.

This exhibition features static displays of creative works from the new generation of ICH, complemented by dynamic experiences showcasing skills such as Song-style incense art, bamboo carving and weaving, and shadow puppetry. Moreover, it includes 18 ICH performances, offering a fresh expression of traditional culture in the modern era.

The China-chic product exhibition consists of four themed scenes, seamlessly integrating exhibits to provide visitors with an immersive experience of China-chic charm.

Furthermore, the festival features emerging China-chic enterprises and products from across the country, encompassing China-chic shoes and clothing, sports products, intangible cultural and creative products, food, national goods, and beauty products.

The festival has also curated a creative market with 110 vendors targeting young people, offering a blend of intangible cultural and creative products, innovative cuisine, local snacks, and traditional aesthetics, all infused with a sense of urban vitality.

In addition, the festival hosts 10 activities, including China-chic T-stage shows and salons, providing a multidimensional China-chic art experience, creating innovative social scenes, and showcasing a fusion of Maritime Silk Road China-chic and ICH.