A series of measures to promote the development of the exhibition industry in Xiamen, East China's Fujian province, takes effect on March 1. [Photo/xmnn.cn]

A series of measures to promote the development of the exhibition industry in Xiamen, East China's Fujian province, took effect on March 1.

The measures, which consist of 41 articles, focus on improving services and cultivating talent and will give full play of the city's strengths in order to build Xiamen into a model for China's exhibition industry, as well as an international exhibition center.

Let's take a look at some of the details of the measures.

Improving Xiamen's competitiveness in the exhibition industry

Xiamen was among the first cities in China to develop an exhibition industry, which has since become a key part of the city's modern service sector. It is also one of 10 industrial chains worth 100 billion yuan ($15.46 billion) that Xiamen plans to build.

The measures will boost the city's exhibition industry, including internationalization, branding, and digitalization, via a new scientific development layout, long-term service mechanisms, preferential policies, and industrial funds.

Due to the highly market-oriented development of Xiamen's exhibition industry, the local government will work to improve its business environment and offer support and initiatives to enhance its competitiveness.

Forming a new economic system centered on exhibitions

The measures also focus on industrial integration and will make full use of professional exhibition platforms to promote the city's welcoming environment and policies, attract investment, and expand local industrial chains.

Xiamen will work to develop local exhibition brands while also bringing in professional conference and exhibition organizers. It plans to host a group of influential events with Xiamen characteristics to drive economic development and boost its reputation.

The city will also take advantages of large events such as China International Fair for Investment and Trade and the China Film Golden Rooster Awards, both held in Xiamen, to cultivate medium and small-sized international and professional exhibitions with industrial clout.

Promoting cooperation with international organizers

According to the measures, Xiamen will continue its global marketing and promotion campaign to promote international cooperation in the exhibition industry.

The city will work to introduce renowned international organizers and activities and independently host economic and technological conferences and exhibitions in accordance with the regulations of overseas institutions.

The city also encourages local organizers to expand overseas and strengthen communication with leading international organizers such as Deutsche Messe AG and Messe Frankfurt.

The government plans to introduce preferential policies to encourage these companies to set up branches in Xiamen or partner with local institutions while also bringing in overseas exhibitions.