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Fujian ranked sixth in 'Double 11' consumption

chinadaily.com.cn | Updated: 2021-11-12

As of midnight on Nov 12, the total transaction volume on Alibaba's Tmall platform during the 13th "Double 11" online shopping festival period was 540.3 billion yuan ($84.56 billion).

Data shows that Fujian's "Double 11" pre-sales volume was the sixth highest in the country, a reflection of the province's consumption capability.

A total of 382 brands, including many Fujian enterprises such as Anta, Erke, Jomoo, Septwolves, Peak, Xtep and Jordan, each raked in more than 100 million yuan during the first 45 minutes on the festival which started on Nov 11. 

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