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Maxell president praises business climate in Fujian

chinadaily.com.cn | Updated: 2019-07-11


Yoshihiro Senzai, chairman of Maxell Holdings Ltd, speaks at a Fujian promotional conference attended by multiple multinational companies in Beijing on July 5. [Photo/chinadaily.com.cn]

Yoshihiro Senzai, chairman of Maxell Holdings Ltd, expressed his desire to strengthen cooperation with Fujian.

Addressing a Fujian promotional conference attended by multinational companies on July 5 in Beijing, Senzai said that Fujian is at the frontline of China's reform and opening-up, and a crucial role along the 21st Century Maritime Silk Road, and Maxell is eager to take advantage of the province's fast economic growth.

Maxell first established a partnership with Fujian in 1981. The two established Fujian Hitachi TV Co, the first Sino-Japanese joint venture in China, during the early stages of the country’s reform and opening, he said.

In 2001, the company was reshuffled and named Maxell Digital Products China Co (MDCN).

Riding the wave of digitalization, the company, in addition to manufacturing televisions, started to produce projectors and has maintained the largest projector market share in China for seven consecutive years by virtue of its advanced technologies and exquisite workmanship, said Senzai.

In 2013, MDCN was acquired by Maxell Holdings Co and as a result its business expanded from projectors to automobile headlight lenses and vehicle lenses.

In 2018, Maxell decided to expand its business presence in Fujian and constructed a new production base in the province.

The decision was made largely due to Fujian's sound business climate and advantageous geographical location, said Senzai.

He also noted the company plans to introduce the most advanced HUD vehicle image products to meet the fast-changing demand of the high-end automotive sector in China.

Maxell is a Japanese company that manufactures and sells industrial materials, energy, and consumer electronic products. The company's name is a contraction of "maximum capacity dry cell".

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