361 Degrees International Limited (361°) is one of the biggest sports wear brands in China.
The company was established in 2002. The brand name "361°" was launched in January 2004. It denotes the 360 degrees in a circle plus one extra degree, representing professional functionality plus an added degree of innovation and creativity.
361° was the official sporting wear of the Chinese men's and women's Olympic curling teams during the 2010 Vancouver Olympics. In Oct, 2014, 361° became the provider of the official uniforms for staff and volunteers at the 2016 Summer Olympics and the 2016 Summer Paralympics in Rio de Janeiro.